By Rosie Hawkins
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08 Jun, 2023
How direct marketing can increase business ROI Direct marketing is a type of advertising in which businesses communicate directly to customers through a variety of media including mail, email, phone, and text messages. It is one of the most cost-effective ways to reach out to potential customers. With the introduction of new technology such as direct mail and the Mail Preference Service (MPS), it has become easier for companies to target their audiences more precisely. But does direct marketing actually work?