GDPR in marketing
The GDPR has had a significant impact on how companies market their services and products. It requires businesses to provide customers with clear information about what kind of data they are collecting, how it will be used, who it will be shared with and for what purpose.
The impact of GDPR on your business
As a business owner or employee, you likely collect, store and use data as part of your daily operations. If you haven’t considered GDPR and the impact it has on your business, the likelihood is that you are breaching some of the rules outlined.
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The cost of not getting it right
Directors can be held personally liable, and fines can amount to up to 4% of company group turnover, or £18 million. Companies must take the necessary steps to ensure they are compliant with the regulation, and protect the sensitive information of their customers.
A bespoke, layered privacy policy
It is integral that you have a layered privacy policy on your website. Just showing a privacy policy is not enough. The simplest way to demonstrate a data subject both read, and consented to the policy is using a ‘tick box’ method.
H10 work with leading data privacy experts, to ensure that your business is protected and compliant with all GDPR regulations when it comes to your marketing.
