How to get your Google Business Profile seen

Firstly, make sure all information about your business is accurate and up-to-date. This includes address, phone number, website URL and any other contact details. Make sure the information is consistent across all platforms where it may appear - such as social media accounts or other directories - in order for Google's algorithms to recognise it correctly. 

Achieving a top spot in Google Business Profile can be crucial for businesses looking to increase their online visibility and attract more customers. One important strategy to get there is generating positive reviews from customers – as these will help your business stand out from the competition.

Reviews are an integral part of establishing trust with a customer, and the more positive reviews you have, the better your chances are of reaching that coveted top spot. But how do you generate positive reviews? Firstly, make sure your customers know where they can leave their comments – whether that’s on a review website, social media page or Google Business Profile page – and provide them with instructions on how to do so. Secondly, make sure you're delivering quality service; happy customers are likely to leave positive feedback when asked. 

Posts are an excellent way to post updates about your business and engage with customers. This could be anything from job openings, new products or services, promotional offers, or upcoming events. Photos are also great for showcasing what your business has to offer in a visually appealing way. Customers can see images of products or services they may not have known about before which may result in more traffic for your business. You can also use photos as part of promotional campaigns such as contests and giveaways which will boost engagement on social media platforms as well as increase awareness of your brand. 

Managing questions and answers on Google Business Profile is a key factor in achieving top rankings. Not only does it help you stay up to date with search engine algorithms, but it also helps you keep your customers engaged and informed. Questions and answers are an important part of any business’s online presence - they can help build trust, provide customer service, and establish authority for your brand. 

Leveraging insights and analytics can be a great way to make sure that your business is performing at its best. By understanding how customers interact with your page, you can learn how to maximise visibility and engagement with potential clients. 

Analytics provide important information about customer behaviour, from the number of views on each listing to which listings are driving the most clicks and conversions. With this data, you can better understand what content resonates with customers and adjust strategies accordingly. Additionally, leveraging analytics enables businesses to identify which keywords generate more organic search traffic for their listings and optimise them accordingly. Furthermore, tracking changes in keyword performance over time allows marketers to determine when certain keywords need updating or replacing.