How Pinterest can benefit businesses

Pinterest is an online platform that allows users to save and share images, videos and other forms of content. It’s a great resource for businesses looking to reach new customers and better engage with current ones. Pinterest offers the potential to reach a larger customer base while creating meaningful relationships with those customers. Additionally, pins on Pinterest can generate organic traffic back to your website which can improve SEO ranking. Content posted on Pinterest also has the potential to go viral if it resonates with users – helping your brand become more visible in search engine rankings. 

The audience for Pinterest consists primarily of women who are seeking out inspiration for their lives, from food recipes to home decor ideas. Instagram influencers and marketing businesses have also taken advantage of this platform’s potential by creating visual boards full of content that showcases their work. People in creative fields such as design and photography can find plenty of opportunities on this site, as well as people looking for motivation or advice on topics like wellness, gardening and parenting. 

Although there is a common misconception that men don't use Pinterest, statistics show otherwise. The majority of Pinterest users are women, but men make up 30 percent of the user base. This is exactly why businesses like Reebok and the NBA have come onto this platform to reach a larger audience. 

Setting up your account is straightforward and easy to do. First, go to Pinterest's website or download the app from your app store if using a mobile device. When creating an account, you'll be asked for some basic information such as your name, email address, and password – all of which must be valid in order to complete registration successfully. 

When creating content for your page on Pinterest, start by thinking about the goals you want to achieve. Are you looking for more website traffic or greater product sales? Once you’ve determined what you hope to gain from using Pinterest, think about how you can create interesting visuals that will capture potential customers’ attention. Visuals should be eye-catching and relevant to your brand or product. 

The main way users interact on Pinterest is by ‘pinning’ or saving images or videos that interest them onto their own boards. They are able to search through a variety of topics and if they find something they like, they can save it to one of their boards, allowing others with similar interests to follow them and see what kind of content appeals to them. Additionally, users can comment on pins as well as ‘like’ items from other user's boards. This allows for an increased level of engagement between different people across the platform.