A properly designed website can be the gateway to achieving your business objectives, and reaching both new and existing customers.
Research suggests that a staggering 87% of consumers are more likely to purchase from businesses with websites optimised for mobile engagement. Most websites underperform because they are not designed for good conversion of site visitor into sale, or other desired outcomes.
For a website to be as effective as possible, UX (user experience) and UI (user interface) design must be considered.
UX design focuses on the usability of the website and how users interact with its content. By creating a user-friendly layout, efficient navigation, and helpful information architecture, businesses can ensure that their websites are easy to use and understand.
UI design emphasizes how good the website looks by utilising colour palettes, typography choices, visual elements like buttons or icons, and other aspects of aesthetic appeal.
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